Keshav · Distribution Intelligence

Revenue Truth Ledger

Platforms report the sale. Keshav reports what actually SETTLED — after returns, RTO, churn or trial drop-off. The gap between reported CAC and true settled CAC is where growth budgets quietly bleed.

Product

Create a Product Genome first, then reconcile its truth here.

Reported vs settled

Platform / naive report

Spend ₹

Conversions

Revenue ₹

Backend truth — leaked outcomes

Observed days

Costs (for contribution margin)

COGS ₹

Shipping ₹

Fees ₹

Auto-fill from Shopify orders — stop typing leak counts by hand

Keshav classifies each order (RTO / return / refund / COD failure) and reconciles automatically. Paste the orders array from the Shopify Admin API, or pull directly using the store credentials saved under Integrations.

The truth

Enter the numbers and reconcile to see settled CAC vs reported.